Ambidextrous learning in a customer order–based context

Purpose The purpose of the paper is to describe ambidextrous learning in organizations within customer order-based context (COBC), here based on a dynamic view work processes. study focuses how can learn while working with orders, considering as both process and an outcome. Design/methodology/approach This conceptual article COBC, where individual requirements represent key input into organization’s processes, thus limiting possibilities plan standardize. COBC brings about challenges potentials for task variety complexity are high which contradictory interplay between efficiency responsiveness apparent not only at strategic level but also operative order fulfillment Depending variations tasks parallel complex processes different units organization, appear COBC. Findings Five propositions were made from analysis: Proposition 1: Learning occur real-time retrospect sporadic recurrent interventions. 2: for, well from, 3: varies will depend delivery strategy. 4: be stimulated by variation priorities among orders because characteristics back office front differ 5: these organizational units. discusses importance building infrastructure that supported suggested office. Originality/value present demonstrates functions being able act relation It shows sake improving internal external effectiveness across organization.